[ Projects ]
Partake in our journey of finding the meaning of beauty and connect with Wishtrenders all around the world.
2025
2025. OCT
GREENERGY Event in Seoul
To celebrate the launch of the new Green Tea line,
we hosted a "GREENERGY" event with influencers,
combining Green Tea with added active Energy.
Through the concept and visuals capturing the healthy
energy of the Green Tea & Ceramide lines,
we naturally conveyed the brand story and product message,
further strengthening our connection with the By Wishtrend community.
2025. NOV
By Wishtrend in CIS & Middle East
By Wishtrend connected directly with customers and buyers in key markets
through the Kyrgyzstan popup event with Cosmelovers and participation in Beautyworld,
the largest beauty exhibition in the Middle East.
Through on-site engagement, we gained a better understanding of each market
and strengthened our connection and bond with local partners.
2025. DEC
Holiday Full of GREENERGY
To celebrate the end of 2025, By Wishtrend delivered a special brand experience
to our close fans through a limited-edition Holiday PR Box.
Along with the full Green Tea line, including cleansing and skincare products,
we gifted a cozy pajama set and towel, personalized with the fans’ names,
all packed in a reusable box that can be repurposed for storage.
The lively content sharing from the By Wishtrend community
helped create a vibrant, GREENERGY holiday season.
2024
2024. MAR
Skincare is a Journey
Just like life, skincare is a fluid, personal journey that you take. Hoping for everyone’s smooth journey, we’ve launched a Smooth Skin Journey Kit and called out for 200 Wishtrenders to join in on the journey.
Curious? Head to @bywishtrend on Instagram and stay tuned.
2024. MAY
Bakuchiol TO-GO Pop-Up
We introduced By Wishtrend to domestic customers for the first time
by opening a Bakuchiol TO-GO pop-up store in Seongsu
with a bodega concept filled with the purple energy of Bakuchiol.
We offered an easy and fun skincare experience
With a Bakuchiol vending machine that solves skin concerns
at the touch of a button.
2024. JUN
We’re in this Journey Together
Our community of Wishtrenders came together to share how they each make their daily journey smoother through the Skincare is a Journey campaign.
By Wishtrend aims to support and join on your journey
of finding the skincare routine that works for you,
making it an easy and enjoyable experience in our unique way.
2024. JUL
By Wishtrend x Banyan Tree
We showcased our Bakuchiol Sun Stick at the Banyan Tree Pool Party,
one of Seoul's most anticipated summer events!
The party attracted over 1,000 attendees, including influencers and music lovers, who enjoyed performances by renowned DJs and hip-hop artists.
Watch the video to relive the unforgettable midsummer night.
2024. AUG
By Wishtrend x Lotte
Introducing the FUN & ACTIVE PACK - the perfect collaboration of Lotte’s Seolleim ice cream and the smooth Bakuchiol Sun Stick to cool down during the summer!
설레임 (Seolleim, aka Snow Ice Milk Shake) is one of the most popular ice creams in Korea, with its milky smooth flavor. This limited edition package features the Bakuchiol Sun Stick with snowflake design inspired by Seolleim, along with a gym sack that's perfect for
outdoor activities, helping you stay active & have fun during the summer.
2024. SEP
By Wishtrend at Musinsa Beauty Festa
We participated in the Musinsa Beauty Festa,
Korea's largest beauty & fashion platform event!
By Wishtrend participated in the Musinsa Beauty Festa, a large-scale beauty pop-up event held in Seongsu-dong, Seoul, from September 6th to 8th.
At this event, we exclusively debuted our new Pore Smoothing Bakuchiol Serum.
Guests had the opportunity to experience fun & easy pore care
with a game machine along with other exciting events.
2024. DEC
Your Bakuchiol Journey Starts Here
Achieve smooth, bouncy skin overnight with By Wishtrend’s Bakuchiol Skin Journey Kit!
This kit offers all your smooth skin essentials in convenient mini sized products
along with a pouch, perfect for the journey ahead.
Smoothen rough skin with the Vitamin A-mazing Bakuchiol Body Lotion,
tighten enlarged pores with Pore Smoothing Bakuchiol Serum,
and bounce back from thin, saggy skin with the multiple award winning
Vitamin A-mazing Bakuchiol Night Cream.
2023
2023. FEB
Glow Energy
We began 2023 bright with Wishtreders in their most energized
and glowiest selves through #GlowEnergy campaign.
2023. MAY
PROJECT You are the standard
We revealed our new tagline with the PROJECT You are the standard. Wishtrenders came together to share their personal moments and practiced self affirmations.
2023. JUN
Begin Your Skin journey
We held an open casting call for those who are ready to share the stories behind their body skin traces and show them off to the world. Tune in for their journey.
2022
2022. JUN
Under the same sun
2022 Summer, we highlighted Wishtrenders enjoying the sunlight
in their own ways through #UnderTheSameSun campaign.
2022. JUL
Under the same sun
2022 Summer, we highlighted Wishtrenders enjoying the sunlight
in their own ways through #UnderTheSameSun campaign.
2021
2021. JUL
Name Our Cream
To launch a highly requested vitamin A
product, we had to hold a naming contest.
As a result, a total of 944 Wishtrenders have
participated and the name Vitamin A-mazing
Bakuchiol Night Cream was born!
