[ Projects ]
Partake in our journey of finding the meaning of beauty and connect with Wishtrenders all around the world.
2023
2023. FEB
Glow Energy
We began 2023 bright with Wishtreders in their most energized
and glowiest selves through #GlowEnergy campaign.
2023. MAY
PROJECT You are the standard
We revealed our new tagline with the PROJECT You are the standard. Wishtrenders came together to share their personal moments and practiced self affirmations.
2023. JUN
Begin Your Skin journey
We held an open casting call for those who are ready to share the stories behind their body skin traces and show them off to the world. Tune in for their journey.
2022
2022. JUN
Under the same sun
2022 Summer, we highlighted Wishtrenders enjoying the sunlight
in their own ways through #UnderTheSameSun campaign.
2022. JUL
Under the same sun
2022 Summer, we highlighted Wishtrenders enjoying the sunlight
in their own ways through #UnderTheSameSun campaign.
2022. OCT
Balanced By
2022 Fall, we highlighted Wishtrenders finding their balance in
not only skin but life through #BalancedBy campaign.
2021
2021. JUL
Name Our Cream
To launch a highly requested vitamin A
product, we had to hold a naming contest.
As a result, a total of 944 Wishtrenders have
participated and the name Vitamin A-mazing
Bakuchiol Night Cream was born!
2021. AUG
Create Our Next Ampoule
For the first time, we wanted to create
a product from scratch with Wishtrenders. From ingredients to texture, 932 Wishtrenders participated in the creation of Cera-barrier Soothing Ampoule.
